Data Insights Lead

6 days ago

Melbourne, Victoria, Australia beBeeAnalytical Full time $145,000 - $185,000
Senior Data Insights Professional

The role involves analyzing user data to derive valuable insights and collaborating with various departments to develop strategies that enhance user experiences.

This position requires a Senior Data Insights Professional to join our team in APAC. The ideal candidate will have 7-10 years of relevant experience in an analytical role within a digital business, ideally media related.

Key Responsibilities:
  • Support cross-functional collaboration to align analytics with business goals & shape the analytics roadmap with a data-driven strategic lens
  • Mentor junior analysts and foster a high-performing, learning-oriented team culture
  • Uncover behavioral insights through cohort analysis and A/B testing
  • Identify high-impact segments to inform lifecycle and retention strategies
  • Track churn signals and optimize for customer lifetime value
  • Recommend targeted actions to drive engagement and reduce loss
  • Support campaign planning and translate business needs into testable hypotheses, A/B experiments, and actionable insights
  • Evaluate campaign and product performance to inform go-forward strategies
  • Present insights that influence cross-functional decision-making
Requirements:
  • Bachelor's degree in a quantitative field such as Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry, or Social Science; a graduate degree is preferred
  • Familiarity with lifecycle & retention analytics, including user segmentation, churn modeling, and engagement strategies, is a strong plus
  • Expertise in SQL with demonstrated hands-on experience
  • Proficiency in data visualization tools (e.g., Tableau, Power BI, Looker) with a strong track record of translating data into clear, actionable insights for business stakeholders
  • Strong knowledge of subscription services and the competitive landscape
  • Deep understanding of the media and content industry, including trends and audience behaviors, is preferred

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