Digital Content Strategist, Home Beautiful

4 weeks ago

Sydney, New South Wales, Australia BAUER MEDIA Full time
About the Role

This is a senior content-producing role accountable for the editorial success of Home Beautiful and the Home Beautiful Marketplace. The successful candidate will be responsible for ideating and producing a wide range of on-brand original content, including news and in-depth features, as well as reworking magazine content for an online audience.

The Senior Content Producer will assist with Home Beautiful social assets and EDMs by executing strategy and creating content for these assets. They will also create shopping content to support e-commerce revenue and drive traffic to the Home Beautiful Marketplace.

The ideal candidate will be adept at using analytic tools and other available data and insights to grow traffic and audiences and build brand equity, audience loyalty, and a supportive commercial environment.

Key Responsibilities:

  • Content ideation, planning, and execution
    • Creating clean, factually correct, and highly engaging content
    • Optimising magazine content for a digital audience
    • Research and liaising with experts and PRs for stories
  • Social media and email execution
    • Instagram, Facebook, and Pinterest account management, with audience engagement and growth
    • Weekly EDM sends - ensuring content is optimised to drive traffic
  • Producing shopping content
    • Generating ideas for and creating new affiliate content based on current trends, sales, and previous affiliate wins
    • Generating ideas for and creating shopping content to drive revenue from the Home Beautiful Shop
    • Generating a roster of content based on data garnered from affiliate partnership platforms as well as spreadsheets from Audience Development

Requirements:

  • 4-5 years' writing experience in digital media
  • Experience with content management systems, photo editing, and analytic tools
  • Understanding and experience with different social media platforms
  • Experience in content ideation
  • Ability to work in a fast-paced, ever-evolving environment
  • Knowledge and understanding of SEO
  • Acts as a mentor; sharing knowledge and insights while ensuring the team environment is collaborative

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