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Retail Media Lead

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $170,000

Job Summary:

  • Mastery of customer priorities, business process/calendar, and retail media networks to unlock plans with fullest impact for the shopper end to end.
  • Understanding and articulation of industry and customers insights, business results & investment needs.
  • Co-leadership of Retail Media Joint Business Plans (JBPs) for all Business Units and retailers.
  • Driving more impact from retail media investment & delivering expertise that matches customer capability in this space.
  • Creation of DSP, search, programmatic strategies for e-retail media partners & execution with the media agency.
  • Interface with Customer Retail Media teams.
  • Alignment with Category Strategy & Customer Sales teams on appropriate level of spend in Retail Media.
  • Integration of media & retail media across the path to purchase.
  • Driving optimisation (in flight and ongoing) of retail media.
Key Requirements:
  • Bachelor's degree in marketing or related field; master's degree preferred.
  • A minimum of 4 years of experience of media with digital marketing or eCommerce landscape.
  • Good knowledge of e-commerce retailers & media strategies.
  • Strong business and analytical acumen.
  • Leading knowledge and track record of success with data driven marketing.
  • Ability to lead cross-functional teams to deliver complex, inter-disciplinary and often global digital projects.
  • Strong influencing capability and emotional intelligence.
  • Commitment to deliver with accountability and responsibility.