Empowering Brand Ambassadors Through Digital Storytelling

2 weeks ago

Brisbane, Queensland, Australia beBeeMarketing Full time $55,000 - $75,000
Maternity Wear Marketing Specialist

Apèro Label is redefining maternity wear with a conscious approach to fashion. We seek an individual who can amplify our brand message through strategic marketing and social media initiatives.

  • We are looking for a highly motivated Maternity Wear Marketing Specialist to manage our Email Marketing Program, Social Media Accounts, Influencer Management, and Paid Advertising Channels. The ideal candidate will work closely with the Head of Marketing to plan and execute campaigns that drive engagement and conversions.
  • The successful candidate will develop and manage Apèro Label's Email Marketing Program, including crafting eDMs, setting up automations, reviewing contact lists, and segmenting audiences.
  • Ideation and development of SEO-optimised blog and web content will be a key responsibility, focusing on brand growth and organic reach.
  • Assistance in planning, coordinating, and executing community events will also be required.
  • The selected candidate will be responsible for managing paid advertising channels, including Meta Ads and TikTok Ads, under the guidance of the Head of Marketing.
  • Influencer partnerships from outreach through to content delivery will be managed using Upfluence.
  • Analytical skills will be essential in collaborating on web and social media metrics to make data-driven decisions, focusing on impact, traffic, and conversions.
  • Daily management of Apèro Label's social media channels, including Instagram, Facebook, LinkedIn, and TikTok, will be crucial.
  • Engagement with followers through responding to questions, comments, messages, tags, and hashtags across platforms will be a significant responsibility.
  • Leadership in creating and organizing social media assets, including briefing, designing graphics, and producing TikTok/Reels style content, will be required.
  • Comfortable appearing in front of the camera for TikTok and Reels content as needed.

We offer a dynamic and supportive environment where you can grow professionally. If you're passionate about maternity wear, marketing, and creating engaging content, we'd love to hear from you.

Please note: Applicants must be based in Brisbane to be considered for this role.

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