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Strategic Brand and Creative Leader

3 weeks ago

Sydney, New South Wales, Australia beBeeCreative Full time $120,000 - $140,000
Brand Strategy and Creative Director

About the Role:

We are seeking an experienced Brand Strategy and Creative Director to lead the development and execution of our brand strategy, driving consistent messaging across all communication channels. This is a key role in shaping our brand presence across various channels and elevating our reputation as a leader in education.

Key Responsibilities:

  • Develop and execute a comprehensive brand strategy, ensuring alignment with marketing, sales, and communications efforts.
  • Lead the creative direction for the brand, crafting a compelling narrative that resonates with students, parents, and stakeholders.
  • Manage subscriber data, including list hygiene, segmentation, and syncing with CRM systems.
  • Provide hands-on creative direction and guidance to internal teams on the brand's visual identity and communication style.
  • Collaborate with marketing and communications teams to ensure brand messaging is consistently applied across campaigns and communications.
  • Produce high-quality content, including campaign concepts, social media content, and marketing materials.
  • Liaise with external partners, media agencies, and PR teams to maintain consistent brand communications.
  • Maintain brand guidelines and ensure all internal and external communications adhere to them.
  • Monitor the effectiveness of brand messaging, making adjustments as needed to improve engagement and perception.
  • Lead and mentor a small team, ensuring alignment with overall brand strategy.
  • Report on brand performance and provide insights to inform future strategy and creative decisions.

Requirements:

To be successful in this role, you will need:

  • Strategic thinking and problem-solving skills.
  • Experience in brand strategy and creative direction.
  • Excellent leadership and management skills.
  • Strong communication and interpersonal skills.
  • Ability to work collaboratively with cross-functional teams.
  • Proficiency in design software and tools.

What We Offer:

As a valued member of our team, you can expect:

  • A competitive salary and benefits package.
  • Ongoing professional development and training opportunities.
  • A dynamic and supportive work environment.
  • The opportunity to work on challenging and high-impact projects.