Senior Brand Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeBrand Full time $120,000 - $150,000
Job Description:

We are seeking an experienced professional to lead our brand management efforts. As a key member of our team, you will be responsible for developing and executing annual brand plans that drive business growth.

Key Responsibilities:
  • Develops and executes annual brand plans to drive business growth.
  • Champions and communicates marketing cycle plans to local sales teams.
Universal Accountabilities:
  • Provides input to strategy development and builds annual brand plans.
  • Develops and manages activation of consumer and shopper communication and new product launches.
  • Ensures that brand pricing, sales and margin targets are agreed and met.
Requirements:
  • Detailed understanding of the market using global insights plus local category, trade, shopper and consumer and competitor data.
  • Oversee and manage the comprehensive portfolio of the Autocare business, ensuring alignment with overall business objectives.
  • Recommends and gains approval for consumer communication budget and manages approved media planning.
  • Manages the local launch and price positioning of new products.
  • Works closely with local sales teams to maximize opportunities and ensure effective implementation of strategies and plans within major channels and customers.
  • Manages local adaptation of any global communication assets.
  • Analyses and evaluates implementation of key plans and activities on business and brand equity.
Benefits:

This role offers a competitive salary and benefits package, including opportunities for growth and development within a dynamic and supportive team environment.

At our organization, we value diversity, inclusion, and collaboration, and we are committed to creating a work environment that is respectful, inclusive, and accessible to all employees.

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