Senior Data Insights Specialist

1 week ago

Brisbane, Queensland, Australia beBeeAnalytics Full time $90,000 - $120,000

Unlock Revenue Growth with Data-Driven Insights

">Job Description

We are seeking a seasoned Digital Analytics Manager to spearhead our Google Analytics 4 (GA4) strategy. As the key holder of our analytics stack, you will be responsible for end-to-end setup, configuration, and continual optimization underpinned by a solid measurement framework.

  • Own the GA4 stack: implement and optimize it for maximum ROI.
  • Run GTM like a pro: maintain dataLayer, track custom events, manage variables & triggers, and perform routine audits to ensure accuracy and compliance.
  • Deliver actionable insights: explore advanced GA4 segments, identify journey drop-offs, and package findings into plain-language recommendations and dashboards that drive business decisions.
  • Fuel experimentation: translate analytics into high-impact test hypotheses, define success metrics, and partner with our eCommerce testing specialist on A/B and multivariate website testing.
  • Master attribution & audiences: refine channel-ROI models, build first-party audiences across Google & Meta, and sync segments from BigQuery/CDPs for smarter targeting and insights.
  • Champion data governance & privacy: uphold naming conventions, QA checklists, automated alerts, and privacy-centric tagging solutions to future-proof our analytics.

You'll bring:

Mandatory Skills and Qualifications
  • Hands-on GA4 ownership (implementation and ongoing optimisation).
  • Deep expertise in Google Tag Manager (GTM).
  • Proficiency in SQL/T-SQL and BigQuery (or equivalent) to query GA4 export tables and join CRM/transactional data for unsampled, holistic insights.
  • Experience with Looker Studio (or similar tools) to create engaging and informative dashboards.
  • Evidence of using analytics to drive revenue or engagement growth.

Becoming part of this opportunity requires:

Key Requirements
  • 5+ years in digital analytics, with 3+ years at senior analyst or manager level.
  • Tertiary qualifications in Analytics, Business Intelligence, Computer Science, or equivalent commercial experience.
  • Expertise in data querying languages (e.g., T-SQL/SQL).
  • Demonstrated ability to translate analytics into high-impact test hypotheses to drive Conversion Rate Optimization (CRO).

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