Senior Campaign Analyst

3 weeks ago


Perth, Western Australia BWA Group Services Pty Ltd Full time
About the Role

We are seeking a skilled Campaign Analyst to join our Customer Communications team. In this role, you will develop insight-driven targeting and data strategies for direct marketing and lead campaigns, optimizing campaign performance across key metrics.

Key Responsibilities
  • Design, build, implement, and manage data that delivers targeted customer communications and key data points for campaigns.
  • Utilize IBM Campaign to leverage a deep understanding of campaign performance methodology and analytics to optimize campaign performance for new and existing campaigns.
  • Collaborate with key stakeholders to develop insight-driven targeting and data strategies for direct marketing and lead campaigns.
  • Work within relevant constraints and optimize campaign performance.
Requirements
  • Tertiary qualification in a quantitative or other relevant discipline.
  • Advanced MS Excel skills.
  • Competent across a suite of MS Office programs.
  • SAS/SQL or other relational data programming skills desirable.
  • Decisioning experience desirable.


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