Digital Marketing Specialist

2 days ago


Melbourne, Victoria, Australia Lendi Group Full time

As a Digital Marketing Specialist at Lendi Group, you will play a pivotal role in developing and implementing the company's acquisition proposition for customers, brokers, and franchisees.

The role involves working with an industry-leading in-house Performance team to develop integrated campaigns that deliver against Lendi Group's business objectives. You will act as a champion of digital marketing, driving online leads and engagement through paid channels such as Search, Social, Display, Video, and Partnerships.

You will collaborate with internal Marketing teams to bring new acquisition ideas to market, ideate new opportunities, and manage digital activity within various platforms. Additionally, you will assist in managing digital partnerships, utilising analytics tools to identify key areas of opportunity, and drive digital integration across all marketing activities.

The successful candidate will have 1-3 years of digital marketing experience, with proven strategic thinking, project management, and reporting skills. Experience with Google Ads is essential, while programmatic experience with DV360 is preferred.

Lendi Group offers a flexible work environment, extended paid parental leave, and an additional week's loyalty leave each year after reaching 3 years' service. The company values diversity, equality, and inclusion, and promotes a healthy work environment through initiatives such as an Employee Assistance Program and social groups.

The salary range for this position is estimated to be between $70,000 and $90,000 per annum, depending on location and experience.



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