Digital Marketing Leader

6 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $160,000

Job Overview

We are seeking a results-driven and strategic leader to spearhead our digital marketing initiatives.

The successful candidate will be instrumental in developing high-performing campaigns, driving measurable growth, and strengthening commercial relationships across new and existing accounts.

This role requires a proven ability to build partnerships, align cross-functional teams, and accelerate performance across digital channels.

About the Role

In this position, you will champion our mission to empower learners and support education providers through a transparent, student-first platform.

Key Responsibilities:

  • Develop mid to long-term strategies to deliver on direct response marketing
  • Lead the strategy and execution of direct response marketing across eDMs, lead generation, programmatic display, paid social, video, native, and mobile channels
  • Build and deliver high-performing, cost-efficient campaigns focused on scalable ROI and continuous optimisation
  • Collaborate closely with creative, content, analytics, and data teams to align audience segmentation, messaging, and testing frameworks
  • Own marketing performance reporting and insights, using data to inform budget allocations and strategic pivots
  • Manage external agency and vendor relationships to ensure high-impact delivery and best-in-class media performance

Strategic Partnerships and Business Development:

  • Develop and execute partnership strategies with major Australian publishers to amplify reach and deliver targeted performance outcomes
  • Identify and pursue new business opportunities through strategic pitches, collaboration with creative and data teams, and tailored media solutions
  • Serve as a strategic advisor and trusted point of contact for clients, building long-term relationships grounded in results and insight
  • Present quarterly and annual forecasts to the Commercial Director, incorporating deep commercial planning and strategic account growth

Cross-Functional Collaboration:

  • Build strong, productive relationships with internal product, engineering, design, and commercial teams to align on roadmaps and unlock new marketing capabilities
  • Partner with external stakeholders and platform teams to pilot new features, improve integrations, and unlock performance efficiencies
  • Act as a connector across the business ensuring digital initiatives are aligned with product innovation, business goals, and customer needs

Qualifications:

  • Tertiary qualification in Marketing, Business, Communications, or related fields
  • Confident using marketing platforms (e.g. CM360, Google Analytics, Search Console, Ad Manager CRM tools, dashboards) to drive decisions
  • Skilled in marketing briefing, quality assurance, and performance optimisation
  • Able to connect data and insights directly to creative, targeting, and messaging strategies
  • Strong presentation and communication skills

Experience:

  • 7+ years of experience in digital marketing and performance-led strategy, with senior-level experience in cross-functional leadership
  • Proven ability to develop high-impact campaigns across a wide range of digital channels and platforms
  • Commercially savvy with experience in building new business pipelines, developing partnerships, and presenting strategic growth plans
  • Strong communicator with the ability to manage both executive stakeholders and day-to-day teams across internal and external groups
  • Passion for experimentation, data-led decision-making, and staying ahead of industry trends especially in media partnerships and platform innovation

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