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Local Area Community Engagement Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $70,000 - $100,000
Job Title

Bring Community Marketing to Life

This role will see you working closely with the Marketing Manager to develop, execute, and optimise local area marketing activities that align with sales objectives and bring a brand to life in local communities.

Key responsibilities include:

  • Supporting and executing local marketing plans in line with project sales timelines and objectives
  • Building and maintaining strong relationships with local businesses, referrers, and community organisations
  • Organising and promoting local events, pop-ups, and information sessions to engage with an older audience
  • Briefing and managing the creation of relevant local content, including brochures, flyers, and photography
  • Enhancing customer journeys by supporting CRM-based communications and tracking key customer touchpoints
  • Coordinating with internal stakeholders, creative agencies, and media partners on campaign delivery
  • Maintaining up-to-date and well-stocked marketing collateral across developments
  • Monitoring local marketing performance and contributing to reporting and recommendations

What You'll Bring

  • 1–3 years' experience in marketing, community engagement, or partnership roles
  • A genuine ability to build and maintain relationships with older Australians and their families
  • Excellent communication skills across a variety of stakeholders, including senior leaders
  • Proven experience developing and executing local marketing initiatives
  • Strong consumer insight with the ability to translate local knowledge into impactful actions
  • Strong organisational skills and attention to detail, with the ability to manage multiple activities

Why Join Us?

  • A flexible and supportive team environment
  • The opportunity to shape how retirement living is promoted and perceived locally
  • A culture that rewards curiosity, initiative, and doing things the right way