Marketing Growth Specialist

5 days ago


Melbourne, Victoria, Australia Connective Broker Services Pty Full time

About Us

We are a leading mortgage and asset finance aggregator, committed to providing exceptional service to our clients. Our goal is to become the preferred business partner for our customers.

About the Position

This role plays a critical part in our member growth strategy, focusing on acquisition and retention across three key audiences: residential, asset finance, and commercial. The successful candidate will develop and execute targeted acquisition programs to grow broker membership, drive engagement and retention, and enhance satisfaction, loyalty, and advocacy.

The role reports to the Head of Marketing and works closely with the broader Marketing Team to leverage digital channels effectively.

Responsibilities

  • Contribute to the development of acquisition and retention strategies for residential, asset finance, and commercial brokers.
  • Design, execute, and manage acquisition and retention campaigns, including timelines, channels, success metrics, and post-campaign analysis.
  • Create and disseminate communications and content that align with the acquisition and retention strategies.
  • Analyse data and industry insights to inform targeted marketing initiatives that attract new brokers and enhance engagement and loyalty among existing members.
  • Develop and maintain a reporting dashboard to track key metrics related to acquisition, retention, and campaign performance.
  • Evaluate and optimise social media campaigns and other paid media.
  • BUILD STRONG RELATIONSHIPS WITH KEY INTERNAL STAKEHOLDERS.

Your Profile

You have at least 5 years of experience in digital media, a proven track record in developing and executing marketing campaigns, and expertise in CRM software and social media platforms.

You are a results-driven professional with excellent stakeholder management and engagement skills, strong commercial and analytical skills, and the ability to manage multiple projects in a dynamic environment.

What We Offer

In return for your hard work and dedication, you will receive a competitive salary package, opportunities for growth and development, and a chance to join a dynamic team culture.

We offer a range of benefits, including progressive leave policies, employee lifestyle benefits, work-life balance, EAP, and a focus on learning and development.



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