Senior Digital Measurement Strategist

2 days ago

Sydney, New South Wales, Australia beBeeAnalytical Full time $90,000 - $120,000
Analytics Leadership Position

The position of Lead Analytics Consultant plays a pivotal role in shaping and implementing clients' digital measurement strategies. This role requires a blend of hands-on technical execution and strategic leadership.

  • Designing and implementing advanced digital measurement solutions: Lead the planning, design, and implementation of comprehensive data analytics across diverse digital channels and platforms to drive business outcomes.
  • Driving GA4, GTM, and Server-Side Tagging Implementations: Execute complex GA4 and Google Tag Manager configurations, including advanced data layer strategies, custom event tracking, and server-side tagging to ensure seamless data collection and analysis.
  • Architecting robust data collection ecosystems: Develop and maintain client-side and server-side 'sources of truth' for analytics data, integrating with various technologies such as TMS, CDP, and CMS to provide actionable insights.
  • Providing expert guidance on privacy-first measurement: Act as a subject matter expert on evolving privacy regulations, ensuring clients' measurement strategies are future-proof and compliant with regulatory requirements.
  • Translating business needs into technical measurement strategies: Collaborate closely with clients to identify core measurement and analytics needs, translating them into detailed technical specifications and actionable implementation plans to drive business growth.
  • Leading client engagements and project delivery: Oversee the end-to-end delivery of analytics projects, ensuring solutions are robust, scalable, and meet client objectives.
  • Fostering data-driven decision-making: Nurture clients' understanding of the importance of a well-defined and tested measurement strategy to inform business decisions.
Required Skills and Qualifications:
  • Proven expertise in data analytics and measurement strategy development.
  • Strong knowledge of GA4, GTM, and server-side tagging technologies.
  • Experience with data integration and architecture.
  • Excellent communication and collaboration skills.
  • Ability to lead cross-functional teams and drive project delivery.
Benefits:

This is an exciting opportunity to join a dynamic team and contribute to the development of innovative analytics solutions. As a Lead Analytics Consultant, you will have the chance to work with leading-edge technologies, collaborate with talented professionals, and make a meaningful impact on our clients' businesses.

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