Marketing Professional
1 month ago
This is a Marketing Specialist - Land Lease Communities position with Stockland, a leading company in Australia. The role involves driving a high-performing team by devising and embedding improvements to the customer journey and engagement strategies across the assets managed.
Key Responsibilities- Develop and implement marketing strategies and practices that support the asset's vision and values.
- Ensure Residential Local Area Marketing (LAM) planning framework is used to leverage the Stockland brand, acquire new leads, and support the achievement of sales targets.
- Manage eDM and social media content and communications to customers.
- Build and maintain relationships with external suppliers and provide high-quality briefs that achieve high-quality outputs and meet budget and deadlines.
- Devise, manage, and maintain asset marketing business plans and FY strategies.
- Contribute to asset business planning, Project Control Groups (PCG), liveability action plans, and place visioning strategies.
- Ensure community development initiatives are integrated into LAM plans and executed accordingly.
- Review and interpret data to provide key insights and drive a culture of community insights to assist decision-making at a project level and enhance marketing and sales strategies.
- Review and evaluate competitor marketing activity and changing consumer trends to incorporate learnings into national and local campaign development and execution.
- Manage and monitor the marketing expenditure and reforecasting in line with agreed annual budgets to minimize overspend impacts.
- Appropriate tertiary qualifications.
- 2-3 years marketing experience, including technical knowledge related to production of marketing materials, developing and executing strategies.
- Project management expertise.
- Experience managing external agencies and suppliers.
- Budget managing experience.
- Strong verbal and oral communication skills, with a keen eye for detail.
If you're interested in this role, we encourage you to create a profile on Hatch and apply. We're committed to leveling the playing field for people as they discover a career that's right for them.
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