Marketing Professional

1 month ago


Melbourne, Victoria, Australia Stockland Full time
About the Role

This is a Marketing Specialist - Land Lease Communities position with Stockland, a leading company in Australia. The role involves driving a high-performing team by devising and embedding improvements to the customer journey and engagement strategies across the assets managed.

Key Responsibilities
  • Develop and implement marketing strategies and practices that support the asset's vision and values.
  • Ensure Residential Local Area Marketing (LAM) planning framework is used to leverage the Stockland brand, acquire new leads, and support the achievement of sales targets.
  • Manage eDM and social media content and communications to customers.
  • Build and maintain relationships with external suppliers and provide high-quality briefs that achieve high-quality outputs and meet budget and deadlines.
  • Devise, manage, and maintain asset marketing business plans and FY strategies.
  • Contribute to asset business planning, Project Control Groups (PCG), liveability action plans, and place visioning strategies.
  • Ensure community development initiatives are integrated into LAM plans and executed accordingly.
  • Review and interpret data to provide key insights and drive a culture of community insights to assist decision-making at a project level and enhance marketing and sales strategies.
  • Review and evaluate competitor marketing activity and changing consumer trends to incorporate learnings into national and local campaign development and execution.
  • Manage and monitor the marketing expenditure and reforecasting in line with agreed annual budgets to minimize overspend impacts.
About You
  • Appropriate tertiary qualifications.
  • 2-3 years marketing experience, including technical knowledge related to production of marketing materials, developing and executing strategies.
  • Project management expertise.
  • Experience managing external agencies and suppliers.
  • Budget managing experience.
  • Strong verbal and oral communication skills, with a keen eye for detail.

If you're interested in this role, we encourage you to create a profile on Hatch and apply. We're committed to leveling the playing field for people as they discover a career that's right for them.



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