Digital Product Launch Strategist

7 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $140,000
Product Launch Specialist Role Overview

We're building AI tools to create innovative products faster and more flexibly. As our product surface expands, explaining what we're building clearly and at pace becomes crucial.

The Product Launch Specialist Position

Lead the go-to-market strategy for new model architectures, inference improvements, and feature-level releases, working closely with the research team from early stages.

Translate complex technical capabilities into user-facing value and clear product narratives, positioning and messaging for high-impact model and feature releases.

Collaborate with the research team to understand what's being built and shape how it's communicated, creating internal briefs and messaging guides to keep product, brand, growth, and communications aligned.

  • Take ownership of messaging, timing, and coordination for high-impact model and feature releases.
  • Position complex technical capabilities for user adoption and understanding across segments.
  • Early technical input: collaborate with the research team to shape communication.
  • Internal alignment: create messaging guides to coordinate teams.
  • Go-to-market execution: plan and support launches across customer segments.
  • Cross-functional support: connect technical progress to user needs and platform goals.
  • Customer impact: ensure customers understand what's new and how to get value from it.

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