Senior Consumer Brand Manager

3 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $98,765 - $123,456

As a global leader in diabetes care, we deliver high-quality products and unwavering support to our customers.

We are helping people with diabetes enjoy healthier lives through our continuous glucose monitoring technology.

Job Overview

We seek an experienced professional to spearhead multiple projects and implement localised consumer marketing strategies.

Main Responsibilities
  1. Spearhead multiple projects to implement localised consumer marketing strategies and tactics.
  2. Work with stakeholders to define product launch roadmaps for new markets.
  3. Lead the development of consumer positioning and targeting strategies.
  4. Make insights-based decisions with a focus on reporting marketing KPIs.
  5. Develop and implement consumer onboarding and education programs.
  6. Build and deploy marketing budgets aligned to sources of growth across the consumer lifecycle.
  7. Identify and own key consumer influencer relationships.
  8. Work collaboratively with teams to develop PR and advocacy plans.
  9. Own key peak bodies relationships.
  10. Act as brand steward for ADC offerings.
  11. Partner with teams to identify and develop agency and vendor partnerships.
Requirements
  • Port-graduate or tertiary qualifications in Marketing, Business or equivalent.
  • At least 4 years of strategic marketing experience at a country, regional or global level for a reputable brand.
  • Effective communication that is highly engaging and influential.
  • A high level of emotional intelligence.
  • Ability to collaborate effectively and build strong relationships.
  • Advanced knowledge of Microsoft PowerPoint and Excel.
What We Offer

We offer wellness programs, professional and personal development opportunities, and a commitment to building a diverse workforce.

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