Marketing Coordinator
3 weeks ago
About the Role:
The Marketing Executive will play a key role in the effective execution of marketing activities and campaigns to deliver marketing objectives for the centre and drive the best customer experience for the centre's trade area.
Key Responsibilities:
- Develop and implement marketing strategies and tactics to achieve business objectives.
- Collaborate with the Regional Brand and Marketing Manager to develop and execute marketing plans aligned with the asset segment marketing strategy and the Vision Strategy and Action Plan (VSA's) for the asset.
- Plan and project manage all events, campaigns, and activations, including social and digital activity, monitoring, and reporting.
- Build and maintain relationships with retail partners, including new store openings and regular communication and reporting.
- Ensure compliance with legal and regulatory requirements, including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams.
- Manage budgets and financial duties, including raising purchase orders, processing invoices, monthly forecasting, and supporting the Regional Brand and Marketing Manager with the annual budget and planning process.
- Localise the national ESG strategy, including relationship management, community bookings, and data reporting.
- Provide centre operational support, including centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating Resolve, and consumer complaints and onsite contractor support.
- Perform administrative and reporting duties, including preparing reports and attending centre, regional, and JV meetings, centre administrative support, and performance management of traffic, sales, and campaign PIR's and compliance reporting.
Key Relationships:
- Regional Brand and Marketing Manager
- Marketing Executive team
- Head of Brand & Marketing
- Regional Digital Marketing Specialist
- Leasing Managers and Executives
- National Campaign team
- Design Studio team
- Centre Management team, including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams
- Casual Mall Leasing and Vacant Shop Income teams
- Property Analyst
- DS&I Team
- Risk Team
- Compliance Team
- Governance Team
- Legal Team
Requirements:
- Experience in marketing, preferably in the retail and/or shopping centre industry.
- Strong understanding of marketing principles, including event planning, campaign development, and budget management.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with retail partners and internal stakeholders.
- Ability to work as part of a team and develop/maintain strategic relationships.
- Marketing legal, risk, and compliance knowledge.
Personal Attributes:
- Consistently demonstrates and role models the behaviours that bring the Vicinity values to life: Respect, Integrity, Customer Focus, Collaboration, and Excellence.
About Vicinity Centres:
Vicinity Centres is a leading Australian retail property group, with a portfolio of iconic shopping centres across the country. We are committed to creating vibrant and engaging destinations that bring people together and drive economic growth.
Why Join Us:
Vicinity Centres offers a dynamic and supportive work environment, with opportunities for career growth and development. We are committed to diversity and inclusion, and welcome applications from candidates from all backgrounds.
Benefits:
- Flexible working options
- Birthday leave & purchased additional leave
- $1,000 worth of VCX securities rewarded for eligible team members
- Internal mentoring program
- Generous Parental Leave
We are an equal opportunity employer and welcome applications from all sectors of the community. We are committed to creating an inclusive work environment where everyone feels valued and respected.
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