Senior Brand Manager, Premium And Sparkling

2 weeks ago

Sydney, New South Wales, Australia Accolade Wines Full time
About the Role

We are seeking a talented Senior Brand Manager to join our dynamic brand marketing team based in Sydney. As a key member of our team, you will be responsible for leading best-in-class strategy development to achieve brand equity, market share, and profitability goals for our premium portfolio.

Key Responsibilities
  • Develop brand identity, positioning, architecture, and long-term strategy for assigned brands.
  • Create strong regional activation plans, annual brand plans, and integrated activity plans.
  • Collaborate with experts in Connections, Content and Creative, Shopper, and Category to deliver top-notch activities.
  • Implement portfolio strategies and channel development guidelines, setting distribution targets.
  • Drive and manage performance against commercial targets.
  • Communicate brand standards, strategy, and marketing programmes to key stakeholders.
  • Partner with revenue management to monitor and recommend pricing strategies.
  • Analyse financial data and consumer insights to build plans driving positive consumer behaviour change.
  • Manage A&P budgets and contribute to regional long-term forecasting.
  • Lead monthly brand performance reviews and measure key brand activities.
  • Oversee commercialisation of new products, including launch and GTM activation plans.
  • Monitor market trends and review competitor activities.
  • Collaborate with customer channel teams to build consumer-centric plans.
  • Work with the Category team to deliver plans for category growth for Accolade Wines and customers.
About You

You will be an experienced Senior Brand Manager who enjoys working in a fast-paced, supportive, high-performance team environment. You will be confident leading through change and proactive in your stakeholder engagement across the business.

You will be able to demonstrate:

  • Minimum 6 years in brand management within the FMCG or liquor industry, with a proven track record of driving brand growth and profitability.
  • Strong commercial acumen with a strategic mindset to look for innovative ways of increasing Accolade Wines market presence.
  • Experience supporting the management of diverse portfolios across complex retail environments.
  • Demonstrated experience supporting brand P&L management.
  • Demonstrated experience supporting NPD projects from conception through to launch/activation.
  • Understanding, knowledge and practical experience in FMCG or preferably wine/alcohol.
  • Bachelor's Degree in Marketing or related field (highly desirable).
What We Offer

Accolade Wines fosters a collaborative team environment where you are empowered to make a difference. Enjoy our staff wine allowance and access to unique wine specials. We embrace flexible working with opportunity to work from home 1-2 days each week. Paid Parental Leave. Start your weekend early with our Fast Friday finishes. Work in our stylish, centrally located CBD office. Earn bonus leave for your loyalty, plus celebrate your Accolade Anniversary with a day off. Volunteer on our Go Beyond Day to make a difference. Private Health Insurance Discounts & Annual Flu Vaccination Program. Plus Employee Assistance Program + other exclusive employee discounts.

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