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Senior Brand Manager, Premium and Sparkling

1 month ago

Sydney, New South Wales, Australia Accolade Wines Full time
Shape the Future of Iconic Wine Brands

Accolade Wines, a global leader in the wine industry, is seeking a talented and experienced Senior Brand Manager to join our dynamic brand marketing team based in Sydney.

Reporting to the Head of Marketing – Premium & Sparkling, you'll lead best-in-class strategy development to achieve brand equity, market share, and profitability goals for your premium portfolio.

You'll be confident working closely with the cross-functional leadership team to deliver insights and presentations across the ANZ region.

Key Responsibilities:
  • Develop brand identity, positioning, architecture, and long-term strategy for assigned brands.
  • Create strong regional activation plans, annual brand plans, and integrated activity plans.
  • Collaborate with experts in Connections, Content and Creative, Shopper, and Category to deliver top-notch activities.
  • Implement portfolio strategies and channel development guidelines, setting distribution targets.
  • Drive and manage performance against commercial targets.
  • Communicate brand standards, strategy, and marketing programs to key stakeholders.
  • Partner with revenue management to monitor and recommend pricing strategies.
  • Analyze financial data and consumer insights to build plans driving positive consumer behavior change.
  • Manage A&P budgets and contribute to regional long-term forecasting.
  • Lead monthly brand performance reviews and measure key brand activities.
  • Oversee commercialization of new products, including launch and GTM activation plans.
  • Monitor market trends and review competitor activities.
  • Collaborate with customer channel teams to build consumer-centric plans.
  • Work with the Category team to deliver plans for category growth for Accolade Wines and customers.
About You:

You'll be an experienced Senior Brand Manager who enjoys working in a fast-paced, supportive, high-performance team environment.

You'll be confident leading through change and proactive in your stakeholder engagement across the business.

You'll be able to demonstrate:

  • Minimum 6 years in brand management within the FMCG or liquor industry, with a proven track record of driving brand growth and profitability.
  • Strong commercial acumen with a strategic mindset to look for innovative ways of increasing Accolade Wines' market presence.
  • Experience supporting the management of diverse portfolios across complex retail environments.
  • Demonstrated experience supporting brand P&L management.
  • Demonstrated experience supporting NPD projects from conception through to launch/activation.
  • Understanding, knowledge, and practical experience in FMCG or preferably wine/alcohol.
  • Bachelor's Degree in Marketing or related field (highly desirable).
What You Can Expect:

Accolade Wines fosters a collaborative team environment where you are empowered to make a difference.

  • Enjoy our staff wine allowance and access to unique wine specials.
  • We embrace flexible working with the opportunity to work from home 1-2 days each week.
  • Paid Parental Leave.
  • Start your weekend early with our Fast Friday finishes.
  • Work in our stylish, centrally located CBD office.
  • Earn bonus leave for your loyalty, plus celebrate your Accolade Anniversary with a day off.
  • Volunteer on our Go Beyond Day to make a difference.
  • Private Health Insurance Discounts & Annual Flu Vaccination Program.
  • Plus Employee Assistance Program + other exclusive employee discounts.

At Accolade Wines, we are dedicated to building a diverse, dynamic, and inclusive culture.