Japan Media Specialist
3 weeks ago
About the Role:
Audible is seeking a highly motivated Media & Planning Manager to join our team in Japan. This is a 12-month contract role that will assist with brand and content media planning, reporting, and analysis.
Key Responsibilities:
- Support the Associate Director: Awareness Media to develop and execute multi-channel Awareness plans that fuel new member growth across TV, BVOD/CTV, Out-of-Home, Premium OLV, Social, Audio, and Influencers.
- Be the primary point of contact for the executional components of our Awareness plans, including implementation briefs to the media agency, managing agency response workflows, plan approvals, and coordination between Awareness and Performance plans.
- Help drive full funnel thinking in partnership with the Performance Team.
- Coordinate test & learn plan execution across Awareness & Performance spend to better understand marketing ROI.
- Foster a positive and constructive relationship with the media agency team and key media partners.
- Act as the main interface between Media and Brand & Content Marketing teams, managing campaign creative requirements and delivery.
- Lead campaign reporting for Awareness campaigns and assist the broader Marketing & Media teams with recommendations on how to improve reporting and process.
- Demonstrate a strong understanding of the Japan media landscape and capitalize on new opportunities.
- Own competitor monitoring & reporting.
- Manage the centralization of budget forecasting and tracking across Awareness and Performance media for Japan.
- Be the central point-of-contact on any Japan reporting & process requirements from the Global media team.
- Collaborate with performance channel managers, finance, and other stakeholders in the preparation of regular reporting related to media and marketing spend.
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