Elevate Your Career in Protein Snacking

16 hours ago

Sydney, New South Wales, Australia beBeeDigital Full time $180,000 - $243,000
Marketing Operations Specialist

Elevate your career with a leading brand in protein snacking.

This is an exciting opportunity to drive end-to-end eCommerce growth and brand presence across Australia, New Zealand, and Asian markets as a Marketing Operations Specialist. You will play a key role in driving traffic and ROI through optimized paid media strategies.

Key Responsibilities:
  • Performance Marketing & eCommerce:
    • Develop and execute paid media strategies across Meta, Google, YouTube, TikTok, and emerging platforms to drive traffic and ROI.
    • Oversee DTC, omni-channel, and pureplay platforms including merchandising, pricing, and promotions.
    • Analyze insights to refine media targeting, conversion funnels, and support CRO initiatives.
  • Content & Influencer Management:
    • Lead agile development of platform-specific content, including A+ content for marketplaces.
    • Manage creators and agencies to deliver brand-aligned assets.
    • Identify and manage influencer and UGC partnerships to boost engagement and advocacy.
  • Sampling & Event Activation:
    • Plan and execute sampling and events to drive trial and support eCommerce growth.
    • Align sampling and events with broader digital campaigns.
    • Collaborate cross-functionally to integrate sampling and event initiatives with digital campaigns.
  • Reporting & Collaboration:
    • Track and report on digital and eCommerce KPIs with actionable insights.
    • Collaborate with internal teams and agencies for seamless execution.
Requirements:
  • Bachelor's degree in Business, Marketing, Digital Media, or a related field.
  • 5+ years of experience managing end-to-end eCommerce operations, digital marketing, or performance media within FMCG or retail industries.
  • Proven track record of driving growth through digital commerce channels including DTC, omni-channel, and pureplay platforms.
  • Strong expertise in paid media strategy and execution across platforms such as Meta, Google, TikTok, and marketplaces.
  • Experience leading agile content creation, influencer programs, and UGC campaigns to boost brand engagement and sales.
  • Demonstrated ability to manage cross-functional collaboration with Marketing, Sales, Creative, eCommerce, and external agencies.
  • Data-driven mindset with strong analytical skills to interpret performance metrics and optimize campaigns.
  • Excellent project management skills with the ability to manage multiple priorities in a fast-paced, test-and-learn environment.

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