Digital Marketing Manager

Company Description

Elevate your career with Jack Link's, a global leader in protein snacking. If you're seeking a role with a category leader that has ambitious growth plans, this Digital Marketing Manager position could be your opportunity to contribute to the future of Jack Link's in APAC.

At Jack Link's, we embrace the wild side. Why Jack Link's?

We're not afraid to innovate or put in the hard work to make things happen. It's in our DNA. We've transformed a family recipe into a snacking sensation

At Jack Link's, we don't just make great-tasting snacks – we create memorable experiences. Join our close-knit, dynamic team in Macquarie Park, Sydney, and be part of an organisation that values collaboration, growth, and excellence. In this high-impact role, you will play a key role in driving end-to-end eCommerce growth and brand presence across Australia, New Zealand, and Asian markets.

What You'll Do:

Performance Marketing & eCommerce

• Optimize paid media across Meta, Google, YouTube, TikTok, and emerging platforms to drive traffic and ROI.
• Oversee DTC, omni-channel, and pureplay platforms including merchandising, pricing, and promotions.
• Use insights to refine media targeting, conversion funnels, and support CRO initiatives.

Content & Influencer Management

• Lead agile development of platform-specific content, including A+ content for marketplaces.
• Manage creators and agencies to deliver brand-aligned assets.
• Identify and manage influencer and UGC partnerships to boost engagement and advocacy.

Sampling & Event Activation

• Plan and execute sampling and events to drive trial and support eCommerce growth.
• Align sampling and events with broader digital campaigns.
• Collaborate cross-functionally to integrate sampling and event initiatives with digital campaigns.

Reporting & Collaboration

• Track and report on digital and eCommerce KPIs with actionable insights.
• Collaborate with internal teams and agencies for seamless execution.
• Set and monitor investment budgets to ensure delivery against KPIs and ROMI.

What You Bring to the Table:

• Bachelor's degree in Business, Marketing, Digital Media, or a related field
• 5+ years of experience managing end-to-end eCommerce operations, digital marketing, or performance media within FMCG or retail industries
• Proven track record of driving growth through digital commerce channels including DTC, omni-channel, and pureplay platforms
• Strong expertise in paid media strategy and execution across platforms such as Meta, Google, TikTok, and marketplaces
• Experience leading agile content creation, influencer programs, and UGC campaigns to boost brand engagement and sales
• Demonstrated ability to manage cross-functional collaboration with Marketing, Sales, Creative, eCommerce, and external agencies
• Data-driven mindset with strong analytical skills to interpret performance metrics and optimize campaigns
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced, test-and-learn environment

Why Join Jack Link's?

• Be part of something bigger:Jack Link's is a global brand with a strong presence in the APAC region.
• Collaborate across teams:Work alongside our APAC team members to bring our unique culture to life
• Supportive environment:Join a fun, cohesive team committed to achieving greatness.

What's Next?

Ready to make your mark? Click "APPLY NOW" to submit your cover letter and CV. We can't wait to hear from you

Additional Information:

• Applications are open to candidates with eligibility to work in Australia
• Pre-employment checksincluding a criminal convictions check are required for successful candidates.
• All your information will be kept confidential according to EEO guidelines.

Join Jack Link's and become a key player in shaping the future of protein snacking in APAC. Let's make it happen – together