Senior Marketing and Media Liaison

2 weeks ago

Sydney, New South Wales, Australia beBeeCommunications Full time $90,000 - $120,000
PR and Communications Manager Job Description

The role of the PR and Communications Manager is to develop effective PR and communication strategies that drive awareness of our company and offerings. This includes developing messages for customers, partners, and employees that engage with our brand value.

This position requires a strong understanding of the IT industry, as well as solid relationships with media, journalists, and analysts. The successful candidate will have a minimum of 5 years marketing and communications experience and be aware of the PR landscape and media process.

  • Key Responsibilities:
    • Developing Effective PR and Communication Strategies
    • External Communications: Public and Analyst Relations, Design, execute, and evaluate the PR / AR plan with the PR agency, Build content to enhance share of voice in the market, Develop thought leadership articles, Develop customer references and case studies, Evaluate adherence with brand strategy and brand style in all communications, Customer and partner eNewsletters, Website content management, Social media strategy, Identify platforms and messages to focus on social media channels, Training and development for local teams
    • Internal Communications: Monthly customer newsletter, Quarterly business newsletter, Develop and maintain the management team communications plan, Internal success stories, Input into surveys for the business and marketing team

Requirements:

  • A minimum of 5 years marketing and communications experience
  • Solid relationships with media, journalists, and analysts
  • Awareness of PR landscape and media process
  • Understanding of the IT industry
  • Familiarity with CRM and CMS tools
  • Ability to work in a fast-paced environment and maintain attention to detail
  • Effective communication skills, both verbal and written
  • Strong inter-departmental relationship skills
  • High degree of commitment and responsibility
  • Skills in HTML, Java, PhotoShop, Illustrator an advantage but not essential

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