Senior Campaign Manager

2 months ago


Sydney, New South Wales, Australia TPG Telecom Full time
Job Description

TPG Telecom is seeking a highly skilled Senior Campaign Manager to join our team. As a key member of our marketing department, you will play a crucial role in driving customer engagement and loyalty through effective campaign management.

Key Responsibilities:
  • Develop and execute end-to-end campaign strategies across multiple channels, including SMS, email, and online marketing platforms.
  • Manage and optimize campaign data, including segmentation, targeting, and personalization, to maximize customer engagement and conversion rates.
  • Collaborate with cross-functional teams, including creative, sales, and product, to ensure campaign alignment and success.
  • Conduct regular campaign analysis and reporting to identify areas for improvement and optimize future campaigns.
  • Stay up-to-date with industry trends and best practices in digital marketing and campaign management.
Requirements:
  • 5+ years of experience in customer campaign execution, preferably in a telco, bank, or subscription media company.
  • Proven track record of success in developing and executing effective campaign strategies that drive customer engagement and loyalty.
  • Strong understanding of digital marketing principles, including segmentation, targeting, and personalization.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
What We Offer:
  • A dynamic and supportive work environment that encourages innovation and creativity.
  • Opportunities for professional growth and development, including training and mentorship programs.
  • A competitive salary and benefits package, including flexible hybrid working arrangements and access to a free mobile plan and NBN 100 plan.


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