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Senior Campaign Analyst, CLM Hybrid

1 month ago

Sydney, New South Wales, Australia TPG Telecom Full time
Job Title: Senior Campaign Analyst, CLM Hybrid

TPG Telecom is seeking a highly skilled Senior Campaign Analyst to join our CLM Hybrid team. As a key member of our marketing team, you will be responsible for managing end-to-end campaign execution, data management, and optimization to drive customer engagement and business outcomes.

Key Responsibilities:
  • Manage E2E build and delivery of campaigns using Portrait, TPG's customer marketing platform, and orchestrate campaigns across channels.
  • Data Management and Optimization – utilize our data and platforms to propose the best ways to deliver personalized campaigns; Design and perform A/B testing, and ongoing optimization to maximize open rates.
  • Identify opportunities to optimize, simplify, and automate campaigns. Leading the cross-functional transformation team to implement the changes.
  • Contribute to the culture of Test & Learn in the team through embedding robust test & learn methodologies into campaigns by leveraging data-driven insights.
  • Devise and manage the implementation, development, analysis, targeting, and testing of new methods of increasing audience engagement, action, and reducing churn.
  • Own all aspects of trafficking, optimization, and troubleshooting with a sustained focus on personalization, efficiency, and scalability.
  • Working with the CLM Transformation to conduct regular split-testing on customer audiences, subject lines, landing pages, template designs, and messaging.
  • Document campaigns, including segmentation, audience targeting, A/B testing, and customer journey.
  • Staying abreast of customer mapping and movements as they transition into new brands and billing systems.
Requirements:
  • 5+ years' hands-on experience in the Customer Campaign Execution ideally in a telco, bank, or subscription media company.
  • Has experience with campaign platforms (Adobe Campaign, Unica, CIM, PEGA, SAS CI360, Salesforce Marketing Cloud).
  • Strong SQL skills and good understanding of relational database structure.
  • Analytically driven person with demonstrated record of using insights to improve customer experience and business outcomes.
  • Understands data-driven marketing, digital marketing, marketing analytics, and lead management.
  • Innovative character keen to think out of the box in a pragmatic and systematic approach.
  • Is a strong communicator with the ability to work collaboratively and efficiently with different stakeholders.
  • Has the ability to manage conflicting priorities in an agile environment.
How We Work:

At TPG Telecom, we're committed to creating a workplace that's inclusive, diverse, and supportive. We believe that everyone has a role to play in bringing our Spirit of TPG Telecom to life. We're looking for someone who shares our values and is passionate about delivering exceptional customer experiences.

Benefits and Perks:
  • Flexible hybrid way of working (from home and office)
  • 'Stay Connected Mobile' – Access to a free mobile plan
  • 'Stay Connected NBN' – Access to a free NBN 100 plan
  • 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
  • Access to TPG Learning Hub platform and internal development opportunities
  • Access to Corporate Partner Discounts