Social Media Content Creator

2 weeks ago

Geelong, Victoria, Australia Cotton On Group Full time
Social Media Specialist Role Summary:

We're seeking a talented Social Media Specialist to join our Cotton On Asia team. As a key member of our team, you'll be responsible for developing and implementing a social media content strategy that aligns with our brand strategy, across multiple channels (Instagram, TikTok, Paid Social, and Facebook). Your role will involve:

  • Developing and executing a social media content calendar and strategy, with a focus on maximizing engagement, channel growth, and influencing purchasing behavior.
  • Creating and curating high-quality content that resonates with our audience, including text, images, and videos.
  • Monitoring and analyzing social media metrics to inform content decisions and optimize performance.
  • Collaborating with our Paid Social Media team to set up, adapt, and analyze ad campaigns.
  • Partnering with our Influencer Marketing team to identify and integrate relevant content creators and content trends into our roster and onto our social media channels.
  • Providing guidance and support to the social media coordinator.
Key Skills and Experience:
  • Tertiary qualifications in Marketing, Communications, or Advertising.
  • Demonstrated experience establishing consumer-focused social channels.
  • Solid understanding and interest in retail.
  • Proven analytical and reporting skills.
  • Strong knowledge of web and social analytics platform tools.
Our Culture:

Cotton On is a passionate and collaborative team committed to making a real difference in people's lives through our philanthropic arm, the Cotton On Foundation. We believe in creating a positive impact on our community and the world around us.

Benefits:
  • 50% team member discount for all of our 7 brands.
  • A world-class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts, and free fitness classes.
  • A brand-new childcare centre onsite, with incredible facilities and subsidised cost.
  • The Beckley, our in-house café with chef-prepared healthy meals, coffee, and snacks.
  • Flexible working arrangements to enable you to find the right working rhythm to be at your best.
  • Competitive salary packaging and employee benefits.
  • An Employee Assistance Program for you and your family.
  • Returning from maternity leave or primary carer parental leave? Work part-time and get paid full-time for 2 months.
  • Team mingle celebrations, speaker's series, surprise and delight moments.
  • Bring your dog to work with you.

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