Social Media Content Creator

1 week ago


North Geelong, Victoria, Australia Cotton On Group Full time
About Us

Cotton On Group is a global fashion and lifestyle brand that empowers people to look, feel and be the best version of themselves. We create everyday products to make everyday experiences better. Our brand values include celebrating diversity and inclusivity, amplifying important issues, and listening to our community.

About the Role

We are seeking a highly skilled Social Media Specialist to join our Cotton On Asia team. As a key member of our marketing team, you will be responsible for creating and implementing a social media content strategy that drives engagement, channel growth, and influences purchasing behavior.

Key Responsibilities
  • Develop and execute a social media content strategy that aligns with our brand strategy and goals.
  • Own the social media calendar and strategy, ensuring flexibility and agility in response to changing market trends.
  • Stay up-to-date with the latest social media trends and best practices, and apply this knowledge to optimize our social media activities.
  • Monitor and analyze social media metrics, identifying areas for improvement and presenting recommendations to the team.
  • Collaborate with our paid social media team to set up, adapt, and analyze ad campaigns.
  • Partner with our influencer marketing team to identify and integrate relevant content creators and content trends into our roster and onto our social media channels.
  • Work closely with other departments, including brand communications, marketing, and art directors, to ensure our social media content aligns with our overall business objectives and customer needs.
Requirements
  • Tertiary qualifications in marketing, communications, or advertising (preferred).
  • Demonstrated experience establishing consumer-focused social channels.
  • Solid understanding and interest in retail.
  • Proven analytical and reporting skills.
  • Strong knowledge of web and social analytics platform tools.
Our Culture

We are a passionate and collaborative team that values diversity, inclusivity, and ethics. We believe in making a real difference in people's lives through our philanthropic arm, the Cotton On Foundation. We offer a range of benefits, including a 50% team member discount, a world-class office with a wellness centre, and flexible working arrangements.

We are committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us. We welcome and encourage individuals of all backgrounds to apply with us.



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