Social Media Content Creator

4 weeks ago


North Geelong, Victoria, Australia Cotton On Group Full time

About Us

Cotton On Group is a global fashion and lifestyle brand that empowers people to look, feel and be the best version of themselves. We create everyday products to make everyday experiences better. Our brand values include celebrating diversity and inclusivity, using our voice and platform to amplify the things that matter, and listening to our community and responding to what they care about.

About the Role

We have an exciting opportunity in our Cotton On Asia team as a Social Media Specialist. If you love creating brand awareness and engaging customers through impactful content on social channels, we'd love to chat.

Your Role

Your key responsibilities will include:

  • Bringing to life the Social Media content strategy, in line with the brand strategy, across multiple channels (Instagram, TikTok, Paid Social and Facebook), maximising engagement, channel growth and influencing purchasing behaviour.
  • Owning the Social Media calendar and strategy with flexibility and agility.
  • With a curiosity mindset, never stop learning, testing, measuring and optimising our Social Media activities.
  • Bringing your deep understanding of reporting and Social Media metrics, confidently finding and presenting recommendations.
  • Bringing your innovative thinking to content, sharing ideas and references for content that delivers cut through, and process that enables social-first content outcomes.
  • Interacting and engaging with our community on our Social Media channels, building the Cotton On community.
  • Delivering creativity in the development of content ideas, understanding formats that drive engagement and awareness vs. sales and new customer acquisition.
  • Being the trend setter - Keeping up with latest Social Media trends, jumping on viral moments and turning it into on-brand content.
  • Leading the way by identifying relevant market, platform and consumer trends that will keep Cotton On at the forefront of Social.
  • Partnering with our Paid Social Media team to set-up, adapt and analyse ad campaigns.
  • Influencing our Influencer Marketing team to identify and integrate relevant content creators and content trends into our roster and onto our Social Media channels.
  • Collaborating and building relationships with other departments including brand communications, marketing and art directors to ensure that our Social Media content aligns with our overall business objectives and customer needs.
  • Providing guidance and support to the social media coordinator.

Skills & Experience

We're looking for someone with:

  • Tertiary qualifications in Marketing, Communications or Advertising preferred.
  • Demonstrated experience establishing consumer focused social channels.
  • Solid understanding and interest in retail essential.
  • Proven analytical and reporting skills.
  • Strong knowledge of web and social analytics platform tools essential.

Our Culture

We're a passionate group of people, committed to making a real difference in people's lives through our philanthropic arm, the Cotton On Foundation. We believe our people deserve the best space to their best work and to support this we provide:

  • 50% team member discount for all of our 7 brands.
  • A world class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes.
  • A brand-new childcare centre onsite – incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door.
  • The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks.
  • Flexible working – enabling you to find the right working rhythm to be at your best.
  • Competitive salary packaging – ensuring we are constantly benchmarking to industry.
  • On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more.
  • An Employee Assistance Program for you and your family.
  • Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work.
  • Team mingle celebrations, speaker's series, surprise and delight moments – the magic happens when we get together.
  • Do you have a dog? Bring them into the office. We love them.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us. We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at recruitment@cottonon.com.au so we may support you in completing the job application process.



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