Senior Brand Strategist

5 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $104,999 - $154,999
Job Overview

As a marketing professional, you will lead our team in driving the end-to-end marketing strategy and execution for our portfolio of brands across fashion and accessories.

  • Develop and execute annual and seasonal marketing strategies for each brand, ensuring alignment with brand positioning and customer needs.
  • Lead the development of brand-specific marketing frameworks, including campaign cadences and content direction in collaboration with creative agency partners.
  • Identify growth opportunities leveraging customer data and market trends.
  • Drive innovation in brand storytelling, testing new formats and engagement strategies to reach and grow brand audiences.
About You

We are looking for a highly experienced marketing professional with strong understanding of brand marketing principles and experience developing marketing plans for distinct brand identities.

  • At least 5 years of experience in a senior marketing role, ideally across owned brands, fashion/lifestyle retail or specialty brands.
  • Proven ability to deliver integrated, omnichannel marketing campaigns across owned and paid platforms.
  • Strong digital acumen, including campaign performance tracking, audience targeting and CRM strategy.
  • Confident in stakeholder and cross-functional collaboration with influencing and communication skills.
What We Offer

As a valued member of our team, you will enjoy:

  • Generous discounts on products.
  • Access to lifestyle leave and volunteer leave - arrange work around your life.
  • A supportive leadership and team network.
  • Career growth and succession opportunities.

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