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Photography Unit Manager

2 months ago


Melbourne, Victoria, Australia AFL Australia Full time
About Us

The Australian Football League (AFL) is a leading sports organization that strives to enhance and grow the game of Australian football. As a key player in the industry, we work tirelessly to deliver high-quality events, communicate with our fans, and develop programs that promote the game's heritage and possibilities.

We are committed to promoting and protecting the safety and wellbeing of children and young people in our care. Our organization is dedicated to creating a workplace that is inclusive and diverse, where everyone can share in the game's heritage and possibilities.

About the Role

This is a maximum term parental leave cover position, with the potential to extend. As the Photography Unit Manager, you will be the key point of contact for AFL departments, clubs, commercial partners, and other stakeholders. Your primary responsibility will be to enable these groups to fulfill their photographic requirements.

You will work closely with the Creative Operations Manager to build and maintain effective client relationships, ensuring that photographer talent and photographic content are utilized effectively across AFL match content, campaigns, and projects.

Key Responsibilities
  • Develop and maintain strong client relationships with AFL club media managers, AFL licensees, and commercial partners, and internal AFL departments.
  • Contribute to and champion AFL Photos content and initiatives in line with wider departmental content strategies.
  • Lead negotiations for the establishment of all photographic license agreements with AFL clubs and third-party organizations, and subsequent license agreement renewals.
  • Manage the allocation of internal and freelance photographic resources to all non-match day assignments.
  • Coordinate the creation of AFL & AFLW match-day briefs in alignment with stakeholder requirements, and subsequent communication and delivery of brief to match-day photographers.
  • Deliver and track all photoshoot and image contractual allocations for AFL clubs and other third-party subscribers, including editorial subscribers, AFL Corporate Partners, and AFL Licensees.
  • Arrange all seasonal, major AFL events and match-specific accreditations for all AFL Photos & freelance photographers.
  • Provide on-shoot support for all photographers on assignment as required.
Image Management
  • Oversee the availability of content within the AFL Photos Digital Asset Management system, ensuring content is searchable and may be accessed by external departments.
  • Oversee editing of relevant imagery from all match-day and commercial photoshoots, ensuring delivery to clients – internal and external - in line with contractual deadlines.
  • Provide supervision to the Casual Match Day Photo Editor to ensure consistent editing, keywording, and organization of imagery into the AFL Photos Digital Asset Management system from match-day photographic coverage.
  • Conduct research on image content for internal and external client campaigns and projects.
  • The key point of contact for both internal and external stakeholders for all image and sourcing requests received through AFL's digital asset management platform BrandHQ, advising on CBA compliance, licensing fees, and other image information as required.
  • Manage the collation of CBA-approved imagery and ensure availability to commercial clients.
Financial Management
  • Actively monitor the revenue stream and operational expenditure associated with the Photography Unit, briefing senior management as required.
  • Manage the invoicing of commercial requests for imagery received through AFL's digital asset management platform BrandHQ.
  • Fulfill all other ad hoc image licensing requests as required to meet business objectives.
Key Accountabilities
  • Contribute to achieve revenue target for Photography department
  • Fulfill all negotiated photo license agreement material to AFL Photos subscribers
  • Deliver all match-day and non-match day commercial and ad hoc shoot material to clients by agreed deadlines
  • Strong client relationships with AFL club media managers, AFL licensees, and commercial partners, and internal AFL departments