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Senior Digital Marketing Specialist

2 weeks ago

Wollongong City Council, Australia beBeeDigitalMarketer Full time $60,000 - $90,000
About the Position

Oversee a portfolio of clients to develop and execute multi-channel digital marketing strategies that align with their goals.

  • Develop, implement and manage technical, on-page, and off-page SEO strategies across client accounts.
  • Plan, produce and execute strategic paid Google Ad & Social Media campaigns.
  • Lead campaign execution, timelines and reporting. Ensure quality assurance across deliverables.
  • Plan and produce organic content strategies and comprehensive digital content calendars for various social media channels that align with client brand values and campaign objectives.
  • Write compelling copy across blogs, websites, landing pages, ads, email and social media ensuring consistency across tone, messaging and brand voice.
  • Ideate and create high-quality written and visual content that drives engagement and fosters growth across all digital channels.
  • Analyse campaign performance and provide insights and strategic recommendations to clients and internal teams.
  • Collaborate with senior strategists to support conversion rate optimisation and funnel development initiatives.
  • Work closely with directors, senior strategists, developers, designers and external contractors.
  • Upload articles to various website CMSs, schedule social media posts to various platforms, build and schedule EDMs.
  • Plan and produce strategic marketing automation such as personalisation, lifecycle and journey automation, email and SMS automation, lead capture and qualification, etc.
Key Responsibilities:
  • Digital Strategy – Develop and implement multi-channel digital marketing strategies aligned with client goals.
  • SEO Leadership – Lead and implement technical, on-page, and off-page SEO strategies across client accounts.
  • Paid Advertising – Plan, produce and implement strategic paid Google Ad & Social Media campaigns.
  • Campaign Management – Oversee digital campaign execution, timelines and reporting. Ensure quality assurance across deliverables.
  • Social Media – Plan, produce and implement organic content strategies and comprehensive digital content calendars for various social media channels that align with client brand values and campaign objectives.
  • Copywriting – Write compelling copy across blogs, websites, landing pages, ads, email and social media ensuring consistency across tone, messaging and brand voice.
  • Content Creation – Ideate and create high-quality written and visual content that drives engagement and fosters growth across all digital channels.
  • Data Analysis – Analyse campaign performance and provide insights and strategic recommendations to clients and internal teams.
  • CRO Support – Collaborate with senior strategists to support conversion rate optimisation and funnel development initiatives.
  • Team Collaboration – Work closely with directors, senior strategists, developers, designers and external contractors.
  • Content Management – Upload articles to various website CMSs, schedule social media posts to various platforms, build and schedule EDMs.
  • Marketing Automation – Plan and produce strategic marketing automation such as personalisation, lifecycle and journey automation, email and SMS automation, lead capture and qualification, etc.
Requirements:
  • Strategic thinking with strong hands-on execution ability.
  • Deep expertise in SEO, Google Ads, social media, email marketing and funnel optimisation.
  • Strong understanding of CRO, UX and customer journey design.
  • Advanced short-form, long-form and direct response copywriting skills.
  • Strong creative judgment and brand tone management.
  • Data-driven with high attention to detail and reporting accuracy.
  • Highly organised, proactive and able to manage multiple accounts and timelines.
  • Strong ability to work autonomously with minimal direction as well as be a team player.
  • Advanced proficiency using AI tools including prompt engineering skills, creative problem-solving through AI and efficient generation of high-quality outputs.
Key Skills:
  • Google Analytics.
  • Google Search Console.
  • Google Ads.
  • SEMRUSH.
  • Meta Business Suite.
  • MailChimp, Klaviyo or similar.
  • WordPress, Shopify, Webflow.
  • ChatGPT.
  • Adobe Creative Cloud (Bonus).
  • Heat Mapping Tools (Bonus).
Experience / Qualifications:
  • Minimum 5 years experience in a similar digital marketing role.
  • Relevant tertiary qualification in Marketing, Digital Media or related field.
  • Strong experience managing clients and delivering full-funnel strategy and execution.
  • Proven experience of results particularly in SEO, Google Ads, social media and content marketing.
  • Bonus: Experience working in a boutique or high-autonomy agency environment.
What We Offer:
  • Competitive part-time salary based on experience and impact.
  • Great work-life balance in a collaborative and supportive culture.
  • Opportunity to work on exciting varied client projects.
  • High-impact role in a growing values-driven agency.