
Senior Brand Development Manager
2 days ago
About this Role
This is a senior position responsible for strengthening the brand's positioning and driving growth. The Brand Manager will develop and execute strategies to stay ahead in the market.
- The ideal candidate will have a strong commercial acumen, experience across NPD and innovation, and a track record in brand marketing.
- They must be able to lead cross-functional teams, drive the NPD pipeline, and work with agencies to develop annual marketing plans.
- Create and develop a long-term strategic vision for the brand.
- Lead integrated teams focused on consumer needs and insight to drive the brand forward.
- Partner with product team, merchandising, and marketplace teams to ensure product and consumer are at the forefront of all strategic planning and execution.
- Brand planning to enhance current portfolio and improve in-market and business performance.
- Work with sales team to define the brands and ensure adequate sales materials and promotional schedules/activations are in place to enhance brands.
- Champion brand/s within the organisation, driving brand education/profile, upholding alignment to core brand proposition and driving brand equity.
- Drive brand related NPD with overall responsibility for new lines in market including launch, activation and range support through retailer review periods.
- Bachelor's degree in Business, Marketing or Commerce
- 3-5 years FMCG marketing experience ideally
- Experience across NPD and Innovation with FMCG
- Track record in Brand Marketing with a Strong Commercial Acumen
- Strong Project Management Skills
- Proven ability to lead across advertising and storytelling, preferably within the packaged goods industry, and drive the NPD pipeline.
- Opportunity to join a well-known FMCG brand
- Very Competitive Salary and Growth Opportunities
- Sydney based | Great work flexibility | WFO/WFH
- A supportive, fun and collaborative working environment.
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