
Chief Product Enrichment Specialist
2 weeks ago
This role is responsible for ensuring all products are available on the website on time, with high-quality visuals, videos, attributes, tags, product descriptions, pricing, in the correct category; and meet internal guidelines.
Key Responsibilities:- Manage the end-to-end enrichment process for ecommerce, including data points and photography. Ensure efficient enrichment with strong attention to detail and timely delivery.
- Create product descriptions using product data available and adopt the appropriate tone of voice for the brand.
- Coordinate product samples for photography and liaise with retouchers to ensure photos are returned promptly.
- Approve images for the site after managing ecommerce photography shoots with the internal team.
- Liaise with brands and store teams to obtain required samples for photographing.
- Own product data accuracy on the site to deliver a best-in-class customer experience and reduce returns.
- Ensure uniformity in product experience visuals, angles, and background across categories like shoes, socks, and accessories.
- Optimise user filtering experience by relevant attributes to products, e.g., surface type for tennis shoes.
- Collaborate with Ecommerce/SEO teams to ensure products are optimised for SEO and drive traffic from organic search.
- Develop relationships with brands for timely provision of product information to facilitate enrichment.
- Manage new brand onboarding.
- Pricing Management: Work with product and ecommerce teams to maintain consistent pricing across platforms, including markdowns for sale events.
- Execute pricing activities accurately and within deadlines.
- Set up and remove onsite promotions.
- Align online promotions with in-store activity when necessary.
- Ecommerce Support: Assist with onsite UAT testing and QA checks for new website developments and deployments.
- Support the upload of blog articles to the website and other on-site content and SEO updates.
- Manage updates to store hours across the network on the website and Google.
- Customer Experience: Collaborate with various departments to deliver exceptional customer experiences.
- Be the first point of contact for operational and product concerns.
- Assist with special projects advancing customer experience.
- Sales Analysis / Report: Provide ad-hoc reporting as needed.
- Monitor and analyse website metrics to inform decisions.
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