Market Research Specialist

3 days ago

Melbourne, Victoria, Australia beBeeBusiness Full time $120,000 - $140,000

Market analysis plays a vital role in our business strategy, enabling data-driven decision-making across marketing and sales functions.

Job Overview:

We are seeking a skilled Business Analyst to join our team and contribute to the gathering, analysing, and interpreting market data to uncover insights, evaluate performance, and identify opportunities for sales and marketing initiatives that drive growth.

As a Business Analyst, you will be responsible for collecting, cleansing, and analysing external and internal data to support marketing and sales initiatives.

You will synthesise data and insights from reputable sources to develop actionable recommendations that inform market segment strategies.

Additionally, you will conduct market and competitive analysis to identify trends, threats, and opportunities, and provide data and support insights that inform market segment strategies.

Key Responsibilities:

  • Collect, cleanse, and analyse external and internal data to support marketing and sales initiatives.
  • Develop dashboards and regular reports on market, customer, and consumer behaviour.
  • Conduct market and competitive analysis to identify trends, threats, and opportunities.

Requirements:

  • Experience in B2B or industrial marketing environment preferred.
  • Tertiary qualifications in Marketing, Business, Data Analytics, or related discipline.
  • Strong analytical mindset with proficiency in Excel, Power BI/Tableau, or similar analytics tools.
  • Experience working with Marketing platforms and CRM systems.
  • Familiarity with market research and insight service providers.

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