Digital Marketing and Business Development Specialist
4 weeks ago
We are seeking a skilled Digital Marketing and Business Development Specialist to join our team at William Buck NSW. This role will focus on driving business growth through the development and execution of multi-channel marketing campaigns.
The ideal candidate will have a passion for digital marketing, with experience in lead nurturing and driving business development. They will be able to pivot between different marketing disciplines, from content creation to business development alignment.
Key responsibilities will include:
- Developing and executing lead nurturing strategies using email marketing, content distribution, and remarketing efforts.
- Collaborating with external digital marketing agencies to implement programmatic campaigns that elevate brand visibility and generate leads.
- Aligning marketing activities with business development goals, contributing to lead generation and revenue opportunities.
- Analysing campaign performance, reporting insights, and providing recommendations to improve ROI.
- Building and maintaining relationships with internal stakeholders, agency partners, and industry leaders to maximize campaign effectiveness.
The successful candidate will have:
- 4+ years' experience in marketing, communication, or PR, with a focus on digital marketing and lead nurturing.
- Tertiary qualifications in marketing, public relations, communications, or equivalent.
- Experience in managing digital campaigns and collaborating with external agencies.
- Excellent communication and organizational skills, with a strong attention to detail.
- Proficiency with marketing tools like Marketo, Microsoft Office, Google Analytics, and programmatic ad platforms.
At William Buck NSW, we offer a dynamic work environment where your contributions directly impact business development. If you're driven to make a difference, we'd love to chat more about this exciting opportunity.
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