Global Brand Marketing Strategist

1 week ago

Sydney, New South Wales, Australia beBeeGlobal Full time $175,000 - $215,000
Global Brand Marketing Leader

This is a pivotal role that requires an individual with extensive experience in brand marketing, PR, and influencer management. The ideal candidate will have a proven track record of developing and implementing integrated campaigns across multiple channels.

About the Role

The Head of Brand Marketing, PR & Influencer will be responsible for unifying and elevating MESHKI's brand presence globally. This includes leading the development of culturally resonant, creatively world-class, and commercially impactful campaigns.

  • Lead and own MESHKI's integrated Brand, PR & Influencer strategy, aligning with global growth objectives.
  • Set clear objectives for campaigns and functions, ensuring cross-team alignment with Creative, Digital, E-Com, and Product.
  • Provide creative and strategic direction for campaigns, PR activations, and influencer programs, approving concepts, talent, and messaging.
  • Oversee brand marketing, partnerships, activations, and events, ensuring cultural relevance and commercial impact.
  • Drive influencer and celebrity strategies, including talent selection, paid / organic campaigns, amplification, and ROI management.
  • Align Brand, PR & Influencer priorities with broader business, acting as a key liaison across teams and executive stakeholders.
  • Establish KPIs, monitor performance, and embed insights to optimise campaigns, reputation, and brand equity.
  • Mentor and develop direct reports, fostering a collaborative, creative, and results-driven culture.
Requirements

To succeed in this role, you will need:

  • Senior leadership experience managing Brand, PR, and / or Influencer teams in fashion, luxury, or lifestyle brands.
  • Proven track record in integrated campaigns across brand marketing, PR, and influencer programs with measurable results.
  • Celebrity and influencer management experience, including talent selection, contracts, and campaign activation.
  • Strong strategic thinking with the ability to translate business objectives into creative, market-facing initiatives.
  • Global market experience, including localisation strategies across multiple regions (AU, US, UK, EU, Middle East).
  • Data-driven decision making, with experience setting KPIs, analysing performance metrics, and optimising campaigns.
  • Exceptional stakeholder management, including experience presenting to executive teams and aligning cross-functional priorities.
  • Creative leadership and brand storytelling, ensuring campaigns are culturally relevant and commercially effective.

We offer a dynamic work environment where individuals feel respected, valued, and empowered to contribute to the collective goal. Our company values integrity, collaboration, and continuous learning, and we encourage professionals who share these values to join our team.

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