Chief Brand Growth Officer

4 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $115,000 - $120,000
Marketing Specialist

Leverage your marketing expertise to propel the growth of our esteemed hospitality group. As a Marketing Specialist, you will spearhead consumer-facing marketing across our diverse portfolio, encompassing weddings, corporate events, social celebrations, dining precincts, and guest experiences.

About the Role

As the Marketing Specialist, you will be responsible for leading integrated marketing strategies that align with business goals and brand vision. This includes overseeing organic social media channels, engagement strategies, and agency relationships. You will work closely with venue teams, agency partners, and cross-functional departments to deliver impactful campaigns that build brand equity, drive engagement, and generate leads.

Key Responsibilities
- Develop and execute comprehensive marketing strategies that align with business objectives and brand aspirations.
- Oversee organic social media presence, engagement tactics, and agency collaborations.
- Lead public relations and communications initiatives, including media releases, story development, and stakeholder outreach.
- Own website content and performance, ensuring search engine optimization health and user experience excellence.
- Collaborate with venue, culinary, and experience teams to promote key offers and seasonal activations.
- Plan and execute consumer-facing campaigns and events that drive awareness and visitation.
- Monitor campaign performance, consumer insights, and market trends to inform strategy.
- Maintain brand consistency and excellence across all customer-facing communications.

About You

We are seeking a driven and creative marketing professional with strong leadership skills and a strategic mindset.
- 8-10 years' marketing experience, preferably in hospitality, events, tourism, or consumer lifestyle brands.
- Proven experience leading integrated marketing campaigns across digital and traditional channels.
- Exceptional writing, storytelling, and visual content skills.
- Experience managing agency partners and creative projects.
- Excellent communication, stakeholder management, and project coordination skills.
- Tertiary qualifications in Marketing, Communications, or a related field.
- A collaborative and adaptable mindset, with the ability to thrive in a fast-paced environment.

What We Offer
- The opportunity to shape the marketing strategy of a premium, fast-growing hospitality group.
- A dynamic and supportive team environment that values creativity and initiative.
- Exposure to a diverse portfolio across venues, events, culinary innovation, and guest experiences.
- Access to unique behind-the-scenes industry events and activations.
- Career development opportunities within a growing and evolving business.
- Competitive remuneration package.
- Hybrid working model (Head Office and on-site presence at venues).
- All applicants must have full working rights in Australia.

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