Senior Product Growth Analyst

3 days ago

Melbourne, Victoria, Australia Zendesk, Inc. Full time
About the Role

We are seeking a highly skilled Senior Product Growth Analyst to join our team at Zendesk, Inc. This is a unique opportunity to leverage your analytical expertise to drive business growth and optimize our product offerings.

Key Responsibilities
  • Conduct in-depth analysis of website performance and landing pages to identify key metrics that drive user engagement and conversions.
  • Optimize landing pages to maximize conversion rates by implementing effective content and design elements.
  • Continuously improve the signup flow and buying experience by analyzing user behavior, identifying conversion opportunities, and optimizing online marketing strategies to enhance user engagement and drive conversions.
  • Utilize SQL and business intelligence (BI) tools to sift through large datasets, creating dashboards and reports, and generating complex datasets by collecting data from multiple sources.
  • Own analysis and reporting, partnering with the web team and product managers to provide data-driven support for web A/B testing initiatives that enhance user experience and conversions.
  • Monitor and investigate metrics to understand the factors driving success in funnel metrics.
  • Cross-functional collaboration with the Growth & Monetization product managers, Web team, Performance Marketing, and Marketing leaders to leverage data for measuring and proving success.
  • Design and develop insightful dashboards that enable teams to monitor their key performance indicators (KPIs) and initiatives effectively.
Requirements
  • 5+ years of experience in strategy consulting, data analytics, business intelligence, or a related field.
  • Expert knowledge of SQL and the ability to perform effective querying involving multiple tables and subqueries.
  • Experience with Google Big Query is a plus.
  • Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, Adobe Target).
  • Familiarity with the fundamentals of web analytics platforms, including basic features, tracking implementations, goals, and audience segmentation.
  • Familiarity with marketing funnel reporting and industry KPIs, such as website sessions, MQLs, pipeline, conversion rates, and bookings.
  • Experience with BI tools (e.g., Explore, Tableau) and advanced Excel or Google Sheet functions.
  • Excellent written and verbal communication skills, with the ability to confidently present data and provide recommendations to senior-level stakeholders, even in ambiguous situations.
About Zendesk

Zendesk is a service-first CRM company that builds powerful, customizable software designed to improve customer relationships. We are a global company with a diverse team of talented individuals who are passionate about delivering exceptional customer experiences. We believe in fostering a culture of innovation, collaboration, and continuous learning.

We are committed to creating a workplace that is inclusive, equitable, and respectful of all individuals. We strive to provide a work environment that is free from bias and discrimination, and where everyone has the opportunity to grow and succeed.

We are an equal opportunity employer and welcome applications from diverse candidates. We are proud to be a disability-friendly and veteran-friendly employer.

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