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Senior Product Growth Analyst
2 months ago
About the Role:
Zendesk, Inc. is seeking a highly skilled Senior Product Growth Analyst to join our Online Business team within the Marketing organization. As a key member of our team, you will play a vital role in optimizing our website to drive conversions by analyzing leads and the effectiveness of various marketing channels.
Key Responsibilities:
- Website and Landing Page Performance: Conduct in-depth analysis of website performance and landing pages, identifying key metrics that drive user engagement and conversions. Optimize landing pages to maximize conversion rates by implementing effective content and design elements.
- User Experience and Conversion Optimization: Continuously improve the signup flow and buying experience by analyzing user behavior, identifying conversion opportunities, and optimizing online marketing strategies to enhance user engagement and drive conversions.
- Data Integration: Utilize SQL and business intelligence (BI) tools to sift through large datasets, creating dashboards and reports, and generating complex datasets by collecting data from multiple sources.
- A/B Testing: Own analysis and reporting, partnering with the web team and product managers to provide data-driven support for web A/B testing initiatives that enhance user experience and conversions.
- Monitor and Investigate Metrics: Diligently monitor metric performance and conduct in-depth investigations to understand the factors driving success in funnel metrics.
- Cross-functional Collaboration: Collaborate with the Growth & Monetization product managers, Web team, Performance Marketing, and Marketing leaders to leverage data for measuring and proving success.
- Dashboard Development: Utilize your creative thinking skills to design and develop insightful dashboards that enable teams to monitor their key performance indicators (KPIs) and initiatives effectively.
Requirements:
- 5+ years of experience in strategy consulting, data analytics, business intelligence, or a related field.
- Expert knowledge of SQL and the ability to perform effective querying involving multiple tables and subqueries. Experience with Google BigQuery is a plus.
- Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, Adobe Target).
- Familiarity with the fundamentals of web analytics platforms, including basic features, tracking implementations, goals, and audience segmentation.
- Familiarity with marketing funnel reporting and industry KPIs, such as website sessions, MQLs, pipeline, conversion rates, and bookings.
- Experience with BI tools (e.g., Explore, Tableau) and advanced Excel or Google Sheet functions.
- Excellent written and verbal communication skills, with the ability to confidently present data and provide recommendations to senior-level stakeholders, even in ambiguous situations.
About Zendesk:
Zendesk is a service-first CRM company that builds powerful, customizable software designed to improve customer relationships. We encourage growth, innovation, and believe in giving back to the communities we call home. We are a global company with a diverse and inclusive culture, and we are committed to making a positive impact on the world.
What We Offer:
- Competitive pay and benefits package.
- Opportunities for professional growth and development.
- A dynamic and inclusive work environment.
- A comprehensive parental leave policy.
- A commitment to diversity, equity, and inclusion.
Location:
This role is based in Mexico City (CDMX) or Mexico State (Estado de Mexico). We are a hybrid company, and we offer the flexibility to work remotely for part of the week.
