
Content and Campaigns Specialist
2 days ago
Enhance the student experience by joining our dynamic team as a Marketing Engagement Coordinator.
Your new roleWe are seeking a talented and driven individual to create and implement high-quality, user-centric content and personalised nurture campaigns.
In this role, you will play a crucial part in the future student journey, ensuring alignment across the entire student journey, creating impactful content that engages prospective students at every touchpoint.
Key duties and responsibilities include:
Coordinate content production
Oversee the end-to-end development and delivery of content across digital touchpoints, ensuring alignment with brand tone of voice.
Ensure engaging and accessible content
Create content that is not only engaging but also meets global accessibility standards, enhancing the user experience across all digital touchpoints.
Monitor performance and trends
Analyse engagement metrics and stay updated on industry trends to continuously improve recruitment strategies and meet evolving needs of potential students.
We are looking for someone with:
A degree in marketing, communications or relevant field with subsequent relevant experience; or extensive experience and specialist expertise or broad knowledge in marketing and communications; or equivalent combination of relevant experience and/or education/training.
Demonstrated understanding of direct marketing, lead generation, nurture and conversion principles.
Proven ability to become proficient with Marketing Automation and digital engagement platforms.
Demonstrated understanding of user experience (UX/UI) and content design principles.
Skilled writing and editing expertise, with ability to craft clear, concise, and compelling content for diverse audiences and contexts.
Strong analytical skills with ability to interpret data and make informed recommendations.
Demonstrated time management and organisational skills, with proven ability to meet deadlines, using initiative when deviations from planned goal are necessary.
Experience in Marketo, Salesforce or alternative marketing automation software, along with knowledge and/or delivery of Sales Training (Desirable).
Experience working in university or higher education environment (Desirable).
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