Senior Email Campaign Specialist

11 hours ago

Perth, Western Australia beBeeLuxury Full time $72,000 - $84,000
Job Overview

Luxury Email Marketing Role

We're seeking an email marketing specialist to create compelling campaigns for a luxury brand inspired by French elegance and cinematic storytelling.

  • Plan, write, and schedule high-performing email campaigns including launches, reminders, narratives, and restocks.
  • Evolve the brand's unique tone of voice: elegant, romantic, cinematic, French-infused, and minimalist-luxury.
  • Design and deploy campaigns using Klaviyo's campaign builder.
  • Build standard and advanced flows (Welcome Series, Abandoned Cart, Post-Purchase, Back-in-Stock, Cross-Sell).
  • Collaborate on content calendars and strategic launch planning.
  • Write engaging subject lines, preview text, and CTAs that drive results.
  • Execute list segmentation, A/B testing, and performance optimization.
  • Track key metrics (OR, CTR, deliverability) and iterate campaigns based on insights.
  • Utilize a custom AI writing assistant; contribute to prompt bank development.
Requirements:
  • 3+ years of email marketing experience in DTC ecommerce.
  • Proven success with fashion or luxury lifestyle brands.
  • Strong copywriting skills with narrative and brand voice emphasis.
  • Experience with bilingual tone execution (English with integrated French a plus).
  • Expertise in Klaviyo, including setup, flows, and configuration.
  • Skilled in email deliverability best practices and optimization.
  • Familiarity with GPT-based tools; capable of customizing prompts and agent interfaces.
  • Highly organized and detail-oriented, with documentation experience.
Benefits:
  • Opportunity to work on luxury campaigns and collaborate with creative founders.
  • Chance to develop expertise in AI-assisted email marketing.
  • Promoting a unique brand voice and style.

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