Head of Growth Strategy

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $180,000

Lead Marketing Specialist

Job Description:

We are seeking a seasoned Marketing Leader to spearhead our customer acquisition efforts. As the Senior Manager, Acquisition Marketing, you will develop and execute comprehensive strategies to drive business growth through innovative marketing campaigns.

Your role is pivotal in driving business expansion through data-driven decision-making and cross-functional collaboration. You will oversee a team of marketing professionals, ensuring alignment with organisational goals and brand values.

Please note: This is an initial 9-month fixed-term contract.

Key Responsibilities:
  • Strategic Planning & Execution: Develop and implement multi-channel acquisition strategies to attract and retain customers, ensuring alignment with business objectives.
  • Team Leadership: Lead, mentor, and develop a high-performing acquisition marketing team, fostering a culture of innovation and continuous improvement.
  • Performance Analysis: Utilize advanced analytics to monitor campaign performance, derive insights, and optimize strategies for improved ROI.
  • Budget Management: Oversee the acquisition marketing budget, ensuring efficient allocation of resources to maximize profitability.
  • Stakeholder Collaboration: Work closely with Product Development, Sales, and Customer Service teams to ensure cohesive marketing efforts and product offerings.
  • Market Research: Conduct in-depth market analysis to identify trends, opportunities, and competitive landscape, informing strategic decisions.
  • Compliance & Risk Management: Ensure all marketing activities comply with legal regulations and company policies, mitigating potential risks.
  • Innovation & Continuous Improvement: Stay abreast of industry trends and emerging technologies to drive innovation in acquisition strategies.
Requirements:
  • Education: Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Experience: Minimum of 7 years in acquisition marketing or related roles, with at least 3 years in a leadership position.
  • Skills: Proven ability to lead and motivate teams, manage performance, and drive results. Excels at collaborating in a team environment and managing multiple projects simultaneously.
  • Certifications: Experience with Google Analytics and Google Marketing Platform certification (plus but not mandatory).
  • Language: Excellent verbal and written communication abilities, with experience presenting to senior leadership.
What We Offer:

A flexible working environment supporting a safe, healthy, engaging, and productive working environment for all employees and workers.

Latitude offers a platform that helps people shop and live better.

Always living and breathing our values. Take Ownership, Pursue Excellence, Win Together, Create Tomorrow.

Seniority level:
  • Mid-Senior level
Employment type:
  • Full-time
Job function:
  • Marketing

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