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Marketing Director

2 weeks ago


Melbourne, Victoria, Australia beBeeBrand Full time $90,000 - $110,000

Brand Manager/Marketing Specialist

\Beauty Marketing Role

Develop growth-driving marketing strategies and retail media plans across the beauty category.

  • Build high-impact brand partnerships, balancing storytelling with commercial outcomes.
  • Lead integrated marketing campaigns across instore, digital, paid media, social, and experiential.
  • Activate campaigns through a seamless omnichannel experience, driving conversion and brand equity.
  • Leverage retail media capabilities to enhance campaign performance.
\

Required skills:

  • Strategic marketing experience in beauty, retail, or an agency.
  • Proven ability to deliver multi-channel campaigns in a fast-paced environment.
  • Deep understanding of the beauty consumer mindset and content formats that drive engagement.
  • Commercial acumen and stakeholder management skills.
\

Benefits:

  • Unique opportunity to transform an iconic Australian brand.
  • Competitive remuneration package including performance-based incentives.
  • Hybrid working arrangements for work-life balance.
  • Generous employee discounts and partner benefits.
  • Ongoing training and development opportunities.
\

About the role:

The Brand Manager/Marketing Specialist will be responsible for creating marketing campaigns that drive full-funnel shopper engagement, grow category share, and maximize both retail sales and media revenue. The ideal candidate will have a combination of brand management experience, media buying knowledge, campaign planning skills, and strong commercial acumen.