Leader in Marketing Strategy

3 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $130,000 - $175,000
Senior Marketing Manager Role

The role of Senior Marketing Manager is critical to the development and execution of an integrated marketing strategy for Home Health that drives growth.

You will have the opportunity to collaborate and build marketing initiatives across our partner brands, including Let's Get Care, Remedy Healthcare and Ramsay Connect.

  • Develop and implement marketing strategies for Home Health that maximise customer acquisition, retention, up-sell, cross-sell and revenue opportunities.
  • Builds brand affinity for Home Health and positions the business as a provider of choice across all categories.
  • Deliver a strategy to maximise growth opportunities for Australian Unity as funding landscape for Home Health and care services.
  • Deliver and execute retention and loyalty strategies for Home Health.
  • Ensure an optimal and integrated customer experience across all channels and platforms, along with an integrated suite of marketing communication collateral.
  • Identify, establish and leverage strategic sponsorship opportunities and industry alignments to maximise Australian Unity's reputation as a provider of choice.
  • Use customer data and insights to create customer propositions, test and learn activities and marketing communications to drive growth, customer satisfaction and word of mouth referrals.
Key Qualifications and Skills
  • Relevant tertiary and post graduate qualifications preferred.
  • Extensive experience in corporate marketing, with proven leadership in dynamic environments.
  • Demonstrated experience driving integrated brand and marketing strategies across multiple channels.
  • Strong experience in brand strategy, external communication and marketing communication.
  • Proficiency in translating research insights into strategy and action.
  • Advanced understanding of key marketing drivers of customer acquisition, growth and retention/loyalty.
  • Ability to lead the strategic brand and marketing creative vision.
Benefits
  • Enjoy additional yearly Well-Being and Community leave days.
  • 14-week paid parental leave, with equal benefit for both parents.
  • Employee Referral Program.
  • Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most.
  • Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
About This Opportunity

Australia-wide we're unlocking community knowledge in a new way.

  • This role is based in Melbourne, Victoria, Australia.

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