
Senior Brand Strategist
5 days ago
We are seeking a skilled Marketing Executive to lead the development and execution of marketing strategies, drive brand visibility, and deliver measurable results.
- Develop and execute comprehensive marketing plans aligned with organisational goals.
- Lead the profile and recognition of the organisation in target markets.
- Plan and deliver national, multi-channel marketing campaigns across digital, traditional, and PR channels.
- Shape and strengthen brand identity, market positioning, and user engagement across all platforms.
- Oversee the creation of engaging content and design assets, while managing external creative partners for brand consistency.
- Manage budgets effectively, identifying cost-efficient opportunities that maximise impact.
- Analyse and report on marketing performance and platform metrics, providing data-driven insights to inform strategy and campaign optimisation.
- Collaborate with cross-functional teams to develop creative briefs and produce marketing materials, branded assets, and promotional items.
- Identify and cultivate new business opportunities that align with organisational values and strategic objectives.
The ideal candidate will have:
- 5+ years' experience in a similar role, with a strong history in brand strategy and execution.
- A tertiary qualification in Marketing (preferred).
- Excellent organisational skills, with a strategic, proactive, self-motivated, and hands-on approach.
- Experience with PR and digital marketing.
- Exceptional written and verbal communication skills, with a keen eye for detail and brand consistency.
- Proficiency in marketing software/tools such as Canva, Meta Ad Manager, Google Ads, Analytics, and Adobe Creative Suite.
- Competitive remuneration and above-the-mandatory requirement for superannuation.
- Annual leave day.
- Paid parental leave – 6 weeks top-up.
- Discounts on childcare fees for staff's children enrolled in our quality services.
- Flexible work arrangements.
- A positive, team-driven culture that values creativity, encourages initiative, and celebrates shared success.
- Professional development opportunities.
- Wellness program including access to our EAP for you and your family.
Applicants will be required to undergo employment screening and probity checks. We are an equal opportunity employer and encourage applicants from diverse backgrounds to apply for this position.
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