Digital Activation Strategist

4 weeks ago


Melbourne, Victoria, Australia OMG Australia Full time
Job Description

This is an exciting opportunity to lead the SEM pillar for one of our largest e-comm & retail clients, Target.

You will manage 2 direct reports and work closely with the wider Target team of 6 activators as well as a number of Investors and Planners.

Your Responsibilities:
  • Manage the execution of day-to-day campaign implementations and optimisations across paid search, social and programmatic – leveraging support of the team where needed.
  • Lead and oversee your team's product including implementation, quality of outputs, reporting, and day-to-day invoicing and billing.
  • Build and maintain strong working relationships with the client, agency partners and media partners.
  • Create optimisation plans to improve campaign health and strategy.
  • Business development with new and existing clients; including contributing to pitches, proposals, case studies & acting on opportunities as they crop up.
Your Expertise:
  • Proven experience in a similar role across digital activation, programmatic, paid search or social.
  • Proven experience managing and mentoring a small team.
  • Exceptional client management skills and experience in a client-facing role.
  • Tools experience across Google Ads, Google Display Network, YouTube Advertising, DV360 or Sizmek.
  • Proven ability to deliver analysis and insights in a fast-paced environment.
  • A passion for working within digital activation & cross-team collaboration.
What We Offer:

We are offering a competitive salary of AU$120,000 - AU$150,000 per annum, commensurate with experience, plus benefits that include access to professional development opportunities and a dynamic work environment.



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