Digital Marketing Director for E-commerce Growth

2 weeks ago


Canberra, ACT, Australia Miller Leith Full time
About The Business

Miller Leith is a leading and fastest-growing health and sports supplement business in Australia, boasting a strong e-commerce platform and an extensive network of retail stores nationwide.

About The Role

As the Chief Marketing Officer (CMO), you will lead a talented marketing team to achieve exceptional growth across our e-commerce and retail channels. Your expertise as a digital native will be crucial in driving our business forward.

Key Responsibilities

  1. Lead the digital and retail marketing team to develop and implement best-practice digital and omni-channel campaigns.
  2. Manage the external agency for SEO and digital marketing, overseeing national marketing campaigns across digital channels and a store network exceeding 100 locations.
  3. Serve as the primary point of contact for marketing and communications, working closely with the Retail Marketing Manager and franchisees to grow and develop their stores.
  4. Create an omni-channel experience that aligns with business objectives and customer needs, coordinating with procurement, NPD, and warehouse teams to plan and execute marketing campaigns.
  5. Translate strategic goals into operational plans, managing marketing budgets and building monthly reporting dashboards.
About You

You are highly savvy in digital marketing, well-versed in the latest trends, and have experience leading e-commerce brands. You are a strong leader with a proven track record in team leadership, complemented by excellent communication skills, stakeholder management experience, and the ability to influence.



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