Luxury Email Marketing Professional

3 days ago

Perth, Western Australia beBeeEmailMarketing Full time $80,000 - $100,000

Email Marketing Expertise

 

We seek a highly skilled Email Marketing Specialist to create and execute emotionally compelling email campaigns that drive engagement with our luxury accessories brand.

 

  • Develop and schedule high-performing email campaigns: launches, reminders, narratives, and restocks that resonate with our target audience.
  • Establish and evolve the brand's unique tone of voice: elegant, romantic, cinematic, French-infused, and minimalist-luxury that sets us apart.
  • Design and deploy campaigns using Klaviyo's campaign builder to maximize results.
  • Create standard and advanced flows: Welcome Series, Abandoned Cart, Post-Purchase, Back-in-Stock, Cross-Sell, etc. that enhance customer experiences.
  • Collaborate on content calendars and strategic launch planning to ensure seamless execution.
  • Compose engaging subject lines, preview text, and CTAs that drive conversions.
  • Analyze key metrics: OR, CTR, deliverability, etc., and iterate campaigns based on actionable insights.
  • Leverage AI-powered tools; contribute to knowledge bank development to stay ahead of the curve.
  • Maintain a campaign archive and internal documentation for tracking and repurposing best practices.

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