Regional Social Media Content Manager

5 days ago


Sydney, New South Wales, Australia beBeeContent Full time $120,000 - $140,000

Job Title:

Social Media Specialist - APAC South

Job Description:

We are seeking a skilled and creative Regional Social Media Content Manager to lead our social media strategy and content calendar for ANZ & SEA.

The ideal candidate will have deep familiarity with social platforms, strong editorial skills, and a collaborative mindset to execute world-class content and ensure our social presence is culturally relevant and locally resonant.

Your Responsibilities:

  • Develop and own our local social media strategy and content calendar for ANZ & SEA.

  • Create and publish engaging content across Meta, X, TikTok, and YouTube that resonates with players and supports campaign objectives.

  • Manage the day-to-day publishing of content, community interactions, and player engagement across our social channels.

  • Collaborate with cross-functional partners to develop regional activations and execute campaigns.

  • Brief and manage external agencies to support content creation and execution.

  • Analyse key social KPIs and provide insights to optimise strategy.

  • Stay ahead of platform trends and competitive landscape to inform content direction.

  • Act as an ambassador of our brand and values online and at local events.

Your Profile:

  • 6+ years of experience managing social media channels in a fast-paced marketing or community role.

  • Proven experience creating content and engaging audiences across major social platforms.

  • Strong editorial and copywriting skills with ability to write in-brand tone.

  • Familiarity with social and content tools.

  • Able to work across time zones and with global counterparts.

  • A team player with excellent collaboration and communication skills.

  • Interest in gaming and digital entertainment beneficial but not required.

What We Offer:

  • Opportunity to grow regional social KPIs and establish a clear voice for our brand.

  • Collaborative and dynamic work environment.

  • Trusted partner relationships across APAC and Global teams.

About Us:

We are the world's largest interactive entertainment company, operating across North America, Europe, and Asia. Our combined entertainment network delights hundreds of millions of monthly active users across the globe.

We are proud to be included as one of FORTUNE's '100 Best Companies To Work For' and for having received a perfect score on the 2019 Corporate Equality Index.

We're ranked among FORTUNE's 'World's Best Employers,' 'Most Admired Companies,' and 'Future 50' lists, and Fast Company's World's Most Innovative Companies in Gaming for three years in a row.

We are an Equal Opportunity Employer and value diversity and inclusion in the workplace.



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