Media Campaign Expert

22 hours ago

Sydney, New South Wales, Australia beBeeStrategist Full time $100,000 - $150,000
Trade Marketing Strategist

We are seeking a strategic and execution-focused Trade Marketing Manager – Paid & Earned Media to join our high-performing Client Marketing team.

This hybrid role requires both media buying expertise and strong editorial instincts, with the ability to write, pitch, plan, and execute paid and earned media campaigns that drive business outcomes.

Key Responsibilities:

  • Build and manage an annual paid and earned media calendar aligned to client marketing and business priorities
  • Identify opportunities that enhance our visibility, commercial influence, and thought leadership
  • Negotiate paid media placements and contracts across key digital and social trade environments
  • Plan, brief, book, and optimize paid campaigns across trade publishers and social platforms
  • Brief creative to Roller, our in-house agency, and manage production timelines across digital formats
  • Deliver campaigns end-to-end – on time, on brand, and on budget
  • Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.)
  • Partner with Corporate Affairs to identify and deliver earned PR opportunities
  • Build strong relationships with trade editorial teams and pitch stories that support our marketing objectives

Requirements:

  • At least 5 years' experience in trade marketing, PR, media buying, or content marketing
  • Experience managing campaigns end-to-end, from negotiating with publishers to writing copy and tracking performance
  • Able to balance creative instinct with commercial rigor and driven by outcomes, not just output
  • A growth mindset, collaborative energy, and proven project ownership from idea through to execution
  • A solid understanding of the Australian media and trade publishing landscape

What We Offer:

  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package

How to Apply:

  • Submit your application via email or online platform
  • Include your resume, cover letter, and portfolio samples

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